Cookie Policy

This Cookie Policy was last updated on January 15th, 2024


This Cookie Policy applies to the website accessible under “ (“the website“), which is operated by Høgli Passion4FM Media (“Passion4FM“, “we“, “us” and “our“) and describes how and why Passion4FM uses cookies and other similar technologies such as web beacons, tags or pixels (collectively the “Cookies” or “Cookie”) to distinguish you from other users of our website and collect information about your visit to the website. We use cookies to personalise content and/or ads, to provide social media features and to analyse our traffic.

We also share information about your use of our site with third parties, (collectively known as “Vendors“), through social media-, advertising- and analytics partners, who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

Our use of cookies helps us to provide you with a better, faster and safer experience when you access the Website.

By continue reading our Cookie Notice, you will get further information about what cookies are, how we use different tracking technologies on the website, their purposes, and your rights to control our use of cookies when visiting

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

PS! We may change this cookie policy from time to time and publish updated versions on the website, together with notices of changes where appropriate.

This page contains links to external sites. By clicking these links you will be redirected to external sites which are not managed by Passion4FM.


Cookies are small data files containing certain information that are placed and stored on your computer or other internet enabled device (e.g mobile device, tablet or laptop) when you visit or interacts with our Website, e.g by browsing, logging in, clicking on an advertisement banner, submitting a comment, or fills out a form.

Cookies gather small pieces of data information, something similar to a short term memory for the web, which is stored in your browser for a limited time (if accepted by the User) and are sent to Your computer or mobile device by the webserver so that the website can remember ‘basic’ or ‘specific’ information related to your current browsing activity.

You can find more information about cookies at All About Cookies

2.1. What are scripts?

A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

2.2. What is a web beacon?

A web beacon (or a pixel tag) is a small, invisible piece of text or picture files on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.

We use web beacons to see how you interact with our services and to understand how often you view certain content so that we can make our Website more efficient and easier to use.

2.3. What are pixels?

Pixels are small portions of code that we use as part of our Websites. We use pixels to learn whether you have clicked on certain web content. This helps us measure and improve our services and personalize your experience.


3.1 Persistent vs Session Cookies

Cookies can remain on your device for different periods of time. At Passion4FM we use a mix of persistent cookies and session cookies.

  • A) Persistent Cookies are cookiess that help us to recognize you. They are stored on your device in between browser sessions, allowing us to remember your preferences and actions across, and on, multiple visits. These persistent cookies will remain valid on Your Compouter or device for a pre-determined period unless deleted by the user before their expire date, and are activated each time You visit the Website.
    • We use persistent cookies to help to remember Your log-in credentials, which makes it easier to login at Passion4FM for your next visit.
  • B) Session Cookies are temporary and only remain on Your computer or device from the point at which You visit the website and until You close Your browser. Once You close Your browser, the specific session cookies are deleted and will disappear from your device / computer. Session cookies allow us to link your actions during a particular browsing session.

3.2. First Party and Third Party cookies

There are two broad categories of cookies:

  • Cookies set directly by us, as a first party, to your device.
  • Cookies set by third parties with our permission to your device.

A) First Party Cookies

First Party cookies are set by the Passion4FM website and features for the most part strictly necessary cookies that are important for the website to function as intended. This means that it’s only the visiting website that can read them.

B) Third Party Cookies

We allow third parties to set cookies on our Websites. Third parties (aka “Vendors“) may use cookies, web beacons, pixels, tags, scripts and other similar tracking technologies to enable the third party’s features or functionalities to be provided through the Website you are using. The third party setting these cookies can recognize your device both when it visits our Website and when it visits certain other websites or services.

For example, our paid endorsers, or affiliates, may use third party cookies to identify you as a referral so they can be compensated if you sign up for services from us as a result of visiting one of our paid endorsers. In the same way, third party vendors such as Google may use cookies or other device identifiers to provide you with targeted advertisements based on your past visits to our Website.

Also, if you share a link to a page on, the service you share it on (for example, Facebook, X or other social media platforms) may set a cookie on your browser.

You can turn them off, but not through us.

3.3. Google Analytics

We use Google Analytics as a tool to help us understand how users engage with our Websites. Like many services, it uses first party cookies to track user interactions with websites. In our case, they are used to collect information about how users use our Websites. This information is used to compile reports and to help us improve our Websites. The reports disclose Website trends without identifying individual visitors.

You can opt out of Google’s use of cookies or device identifiers without affecting how you visit or use our Website. For more information on opting out of Google’s use of cookies across all websites you use, visit this Google page: To provide you with more choice on how your data is collected by Google Analytics, Google has developed an opt-out browser add-on, which is available at and enables you to opt out of being tracked by Google Analytics.

We have made all third party cookies for targeting/advertising and functional cookies for measurements, that are not classified as mandatory for website experience, inactive by default when visiting the website.

By clicking ‘Managing Settings’ or ‘Configure’ (alongside ‘Agree Cookies’ in the cookie notice bar), you have the option to deny, accept all or specific cookies to be set. To help us improve the website for the future, we recommend activating ‘Performance Cookies’, which gives Google Analytics access to set tracking cookies for your repeated visits on Passion4FM.

You can find more information about the individual cookies we use and the purposes for which we use them by continue reading. Please note that this table does not represent a definitive list of the cookies we use and is subject to change. You are therefore advised to check this policy regularly.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This means that cookies which are categorized as necessary, are processed based on GDPR Art. 6 (1) (f). All other cookies, meaning those from the categories preferences and marketing, are processed based on GDPR Art. 6 (1) (a) GDPR.

4. Why do we use cookies?

We use the following types of cookies for the reasons described below.  These cookies may be set by us, or a third party service provider, to perform the functions described below:

There are five different types of cookies that may be saved on your device while browsing the Passion4FM website. The intended purpose of each is described below.

4.1 Strictly Necessary Cookies (Required)

These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

These Cookies are required for the operation of our Websites and cannot be switched off on our systems. The Website cannot function properly without these Strictly Necessary Cookies. They enable basic site functionality in response to actions made by you at page navigation and trying to access secure areas.

They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work. These cookies do not store any personally identifiable information.

Cookies Policy / Notice Acceptance Cookies

  • Cookies Policy / Notice Acceptance Cookies
    Type: Persistent Cookies
    Administered by:
    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

4.2 Functional / Preferences Cookies

These cookies and tracking technologies allow our Websites to remember choices you make to give you better functionality and a personalized experience. Preference cookies enable a website to remember information that changes the way the website behaves or looks. We may use functional cookies to remember your log-in credentials.

4.3 Analytics / Performance Cookies

These cookies and tracking technologies help us understand how the visitors interact with our Website and their general behaviour when browsing through

These cookies is basically analytics or statistics cookies that allow us to count visits and traffic sources so we can measure and improve the performance of our site. They allow us to better understand user behaviour and performance on the site. It helps us to know which pages are the most and least popular, see how visitors move around the site, where they have come from, time spent on our Website, transactions performed, and any error messages you receive. These cookies allow us to improve the performance of our Websites. They may collect your IP address but only for the purpose of identifying general locations of visitors and identifying fraudulent or spam traffic.

All information these cookies collect is aggregated and therefore anonymous.

We ask your permission to place performance cookies. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

  • Analytics Cookies
    Type: Persistent Cookies
    Administered by: Google Analytics

4.4 Targeting / Advertising Cookies

Passion4FM contains advertisements from external advertisement services and partners unless you have indicated otherwise by managing the settings of the Cookie Notice banner when visiting this website.

These cookies and tracking technologies allow us to deliver content, including advertisements, relevant to your specific interests. Our advertising partners may use cookies to build a profile of your interests and show you relevant adverts on our website and on other third party websites pr services you may visit. They may track personal information, including your IP address.

They allow us to understand and improve the relevancy of our advertisements.

Passion4FM shall not be responsible for your use of and/or interactions with third party websites.

Because these cookies are marked as third party tracking cookies, we ask your permission to place these.

Social Media Marketing

You may be able to interact with third party social networking sites from our Websites, for instance by clicking “Like” or “Share” using the social sharing plugins, or watch an embedded Youtube video. You should refer to the privacy policies of these third party platforms (such as Facebook and X formerly known as Twitter) to find out more about how they process data about you, and/or to opt-out from the Cookies that these third parties serve.

5. What Cookies Do We Use?

We use cookies, web beacons, pixels, tags, scripts and other similar tracking technologies to collect brief information about your visit and your activity during each session and repeated visit. By retrieving small portions of information about your website activity we’re able to provide you with improved user experience and to improve the Website further in the future, by better understanding how You use it.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below. To summarize, we use cookies to;

A) Authentication and Security
  • if you have agreed (or not) to our use of cookies on this site. We use Clickio Consent Management Platform to help you accept or deny cookies.
  • Log you into Passion4FM
  • Help protect your security and the security of our services. We use Cloudflare to protect you from bad bots and to ensure our service functions properly at the fastest page speed possible regardless of your demographics. The cookies set by Cloudflare are strictly necessary cookies that we don’t have any control over. they can not be blocked or turned off without breaking the site.
  • To help us detect and fight spam, abuse, and other activities that violate our terms of conditions.
B) User Preferences
  • to identify you when you sign-in;
  • To remember information about your browser and your preferences when logging in, submitting comments or filling out forms.
C) Analytics
  • Improve and understand how people use our services
  • Analyzing how you use the website by collecting statistics of your visit. We use Google Analytics to distinguish users from eachother within each session, count page visits, what links you visit, and from where, your demographics and language.
D) Research and development
  • By gathering data about how you use our services, we will be able to detect issues, better understand where we need to improve by working with third-party statistical partners, such as Google.
E) Advertising
  • Deliver ads and measure their performance, and effectiveness by working with Google Adsense and their third-party advertisement partners

5.1 Placed Cookies

Necessary Cookies

Cookie NameProviderPurposeCookie Lifespan
wordpress_[hash]passion4fm.comcookie stores authentication details limited to the login areasession
comment_author_[hash], comment_author_email_[hash],
passion4fm.comcookie is set when someone comments on a blog post. This removes the need to fill out all the information all over again, if you come back later to reply or make additional comments. 347 days

Functional Cookies

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features to set your preferences.

Cookie NameProviderPurposeCookie Lifespan
__cfruidCloudflareCloudflare sets this cookie to identify trusted web traffic.session
__cf_bmCloudflareThis cookie is used to support Cloudflare Bot Management.1 hour
HSIDGoogle Ads Optimizationto provide fraud prevention.2 years
APISIDGoogle2 years
OTZGoogle Analytics“OTZ” is a cookie used by Google Analytics that provides an aggregate analysis of Website visitors.Session or 2 years
SSIDGoogle Ads Optimization2 years
SIDCCGoogleto provide the identification of trusted web traffic1 year
NIDGoogle is used to store preferences and other information when you interact with services provided by Google. It is primarily associated with Google services like Google Search, Google Maps, Google Ads, and Google Analytics. 6 months
FCNECGoogle Adsenseis used by Google AdSense Consent Management Platform (CMP) to help gather consent for privacy regulations from visitors to our website. 1 year
FCCDCFFunding Choices13 months
_GRECAPTCHAGoogle reCAPTCHAThis cookie helps to protect websites from spam and abuse. reCAPTCHA is a free service that helps websites distinguish between real people and bots. When a visitor to a website encounters a reCAPTCHA challenge, they are asked to complete a simple task, such as clicking on a checkbox or typing a few letters from a distorted image. If the visitor completes the challenge correctly, they are allowed to continue on to the website. 6 months

Statistics Cookies

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Cookie NameProviderPurposeCookie Lifespan
_gidGoogle AnalyticsGoogle Analytics cookies, used to distinguish users. Lifetime is decided by Google. Read more24 hours
_gaGoogle AnalyticsThe _ga cookie, installed by Google Analytics, calculates visitor, session, campaign data, and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.2 years
_ga_*Google AnalyticsGoogle Analytics sets this cookie to store and count page views.2 yars
_gatGoogle AnalyticsGoogle Analytics cookies, used to distinguish users. Lifetime is decided by Google. Read more
CONSENTYouTubeYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.2 years
MRMicrosoft BingThis cookie, set by Bing, is used to collect user information for analytics purposes.7 days

Advertising & Marketing Cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Cookie NameProviderPurposeCookie Lifespan
DSIDdoubleclick.netSecurity, Functionality, Advertising2 weeks
test_cookiedoubleclick.netThe test_cookie is set by and is used to determine if the user’s browser supports cookies.15 minutes
IDEdoubleclick.netIDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.1 year 24 days
_gadsGoogleis a cookie used by Google to display customized advertisements on websites utilizing Google’s advertising services like AdSense, AdWords, or YouTube. It gathers data regarding your browsing habits, including the websites you visit, the ads you interact with, and the search terms you use.13 months
_gpiGoogle Advertising13 months
iddoubleclick.netFunctionality, AdvertisingOPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere
__Secure-1PAPISID, __Secure-3PSID, __Secure-1PSID, __Secure-3PSIDCCGoogleUsed to build a profile of website visitor interests to deliver more relevant and personalized ads for them. Read More2 years
YSCYouTubeYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.Session
VISITOR_INFO1_LIVEYouTubeA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.6 months

6. How to Manage cookies & tracking pixels: Consent & Control

6.1 Adjusting your settings via our Cookie Preference Centre

With the exception of Strictly Necessary Cookies (which we use on the basis of our legitimate interests), you will be asked to consent to the storage of Cookies on your device when you interact with our Website.

Before Cookies are placed on Your computer or device, You will be shown a pop-up requesting Your consent to set those Cookies. By giving Your consent to the placing of Cookies, You are enabling Us to provide the best possible experience and service to You.

You may, if You wish, deny consent to the placing of Cookies (unless those Cookies are strictly necessary); however, certain features may not function as intended, and you may lose any information that enables you to access the website more quickly and efficiently including, but not limited to, login and personal settings.

The Cookie Preference Centre can be used to customise your cookie preferences at any time according to your needs and preferences. This tool records your consents and specifically controls the performance and targeting cookies activated when using the Passion4FM website.

PS. If you have previously allowed all or declined specific cookies to be set by Passion4FM on your computer or device and would like to manage and control Your preferred Cookie Settings by clicking on the button below.

6.2. Adjusting your settings on different browsers

Cookie management varies from browser to browser. Use your browser’s help menu to find out how to adjust your cookie settings.

For details, see, or find instructions on how to control Cookies for each major browser type below;

You can specify that certain cookies may not be placed, or block them entirely by activating the setting on your browser. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

For more information about these options, please refer to the instructions in the Help section of your browser.

By managing the cookie settings in your preferred web browser, you can control and/or delete cookies as you wish whether you to choose to disable all or only Third-Party Cookies.

You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. Please change your specific browser settings under Privacy.

You can read more about how to enable/disable cookies in this great tutorial. If you like to read more about how cookies work or what cookies are, please visit or

6.3 How to manage / block third-party cookies?

You can also block specific types of cookie without adjusting your browser settings.

6.3.1 Blocking audience-measuring cookies

Audience-measuring cookies have been placed on our site by Google Analytics.

The individual cookies are turned off by default, which means you have to opt-in for statistics about your visit on our website to be tracked. You can manage your control of the Performance cookies set by Google Analytics easily by installing a Google Analytics Add-on.

However, if you want to block Google Analytics from track your visits when browsing on the internet or you will be 100% sure audience measuring tracking is not active on our website, you can block these cookies by clicking on the deactivation link below, downloading the add-on and installing it on your browser. The add-on is compatible with Microsoft Edge, Google Chrome, Mozilla Firefox and Apple Safari.

Google Analytics deactivation link: Google Analytics Opt-out Browser Add-on

The add-on prevents the Google Analytics JavaScript (gtag.js, ga.js, analytics.js, and dc.js) that is running on websites from sharing information with Google Analytics about visit activity.

Please note that the add-on will save a cookie on your device, but that cookie will be used only to prevent your browser from transmitting data to Google Analytics. For more information on deactivating Google Analytics and installing the browser add-on, click here: Google Analytics opt-out browser add-on

For more information on Google Analytics’ privacy policy, click here: Safeguarding your data

6.3.2 Blocking advertisement and marketing cookies

We also use third party cookies and web beacons in order to support our website by displaying advertisements from our affiliate partners and Google. Third party vendors, including Google Adsense, uses cookies to serve ads based on a user’s prior visits to your website. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to you, based on your previous browsing history, and target ads which is of your personal interest, by placing a cookie on your computer. This cookie will not track personal information about You (your name, email address, street address, phone number, passwords or credit card number.

You can read more about the DoubleClick cookie used by Google Adsense program here.

At Passion4FM we have followed Google AdSense policies for the EEA by only showing non-personalized ads (contextual ads instead of personalized ones).

How to Disable Ads-serving cookies

You may opt-out of the use of the DoubleClick cookie for interest-based advertising by visiting Ads Settings. (Alternatively, you can opt-out of a third-party vendor’s use of cookies for interest based advertising by visiting Deleting the doubleclick cookie does not mean you are permanently opted out of any advertising program as a new cookie will be added. You can however disallow cookies by web browser settings, the next time you visit a site running the ads.

Even though we have turned off Ad personalization at our website you may discover personalized ads when visiting other websites. If you are as tired as we are of seeing ads based on specific searches or web shops you have recently visited you can easily turn off Ad personalization for your entire Google account by following this link.

You can also refer to in order to control your interest-based advertising preferences online. Opting out of interest-based advertising cookies will not mean that you won’t see adverts online, it simply means that the adverts you are served are not directly tailored to your browsing habits.

The Digital Advertising Alliance consumer choice tool will give you a list of all cookies that are currently set on your device and how to opt-out of each of them.

6.3.3 Blocking social network cookies

To block cookies used by social networks (e.g. via sharing buttons), follow the instructions in the links below:

6.4 Managing Third Party Cookies

We will not disclose your personal information to third parties for marketing purposes when you have not opted in to receiving such third party offers and/or newsletters through the website. These third parties will automatically receive your IP address. The advertising networks and ad-servers may use technology on advertises and links on our website to measure effectiveness and personalize the advertising content for better user experience on other websites you visit.

Passion4FM has no access to or control over the use of cookies and storage of personal information created by third party services or websites. If you decide to click on advertises or third party logos displayed on our website, which links to a different website, our privacy policy will no longer apply. You must then read the privacy policy of the advertiser to see how your personal information will be handled on their website.

6.4.1 Third-Party Partner Functional and Marketing Cookie servers

Check out this list of third-party systems with link to their privacy policy and contact information:

Third Party Name / PlatformPrivacy LinksOpt Out
DoubleclickCookies Control  

How Adsense use Cookies
Google AnalyticsPrivacy Policy
OneTrustPrivacy Notice
CloudflarePrivacy Policy
Clickio.comPrivacy Notice
TikTokPrivacy Policy
Microsoft (Bing)!%2F
X / TwitterPrivacy

Web Buttons Policy
YahooPrivacy Policy

7. Your rights with respect to personal data

You have the following rights with respect to your personal data:

  • You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
  • Right of access: You have the right to access your personal data that is known to us.
  • Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
  • If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
  • Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
  • Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

To exercise these rights, please contact us. Please refer to the contact details at the bottom of this Cookie Policy. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Data Protection Authority).

8. User Agreement

You can change your consents to the use of cookies at any time by visiting our Cookie Settings. If you choose not to receive our cookies, we cannot guarantee that your experience will be as fulfilling as it would otherwise be. For instance, the site won’t be able to recognize your commenter ID, meaning that you won’t be able to leave comments.

This Cookie Policy may be amended from time to time. Any changes will be immediately posted on the Website and You will be deemed to have accepted the terms of the Cookie Policy on Your first use of following the alterations. Any changes or modifications will be posted at this specific page. Major changes that require a new consent from the user will be notified to you by email (e.g. use of new third party services and data processing).

This Cookie Policy is effective as of the last updated date set below and is only applicable to our service and website.

Last Updated: January 15th, 2024.

11. Contact Information

For information about Passion4FM’s data processing practices in relation to your personal data, please see our full privacy policy.

For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:

Høgli Passion4FM Media ENK
Espen Høgli
Balaklava 17 A
1513 Moss


Email: espenh[@]

Change privacy settings